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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
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ISBN: 9780137058297
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Wharton On Dynamic Competitive Strategy
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Marketing Metrics 50+ Metrics Every Executive Should Master
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Wharton on Dynamic Competitive Strategy
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Cases in Marketing Research
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Marketing Concepts, Strategies and Decisions
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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